Technology Competition on Social Networks - Paradoxes and Resolution
نویسندگان
چکیده
Competition of incompatible technologies can lead to outcomes where more than one technology takes a significant share of the market. Instant messengers are one such example, since a significant fraction of people uses more than one messenger, and no provider dominates the market. This outcome is contrary to the usual prediction of the technology adoption literature. To resolve this paradox, an agent-based model of instant messenger adoption is used to study the effect the social network structure has on the diffusion of this technology. A mathematical model is then used to predict certain outcomes and allow further analysis of the dynamics of adoption.
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